Privacy Policy

This Privacy Policy gives you information about how Muck Inn Ltd collects and uses your personal data through your use of the Platform, including any data you may provide when you register with us or make a booking.

Muck Inn Ltd is the controller and responsible for your personal data (collectively referred to as “we”, “us” or “our” in this Privacy Policy).

If you have any questions about this Privacy Policy, including any requests to exercise your legal rights, please contact us at info@muckinn.co.uk.

Personal data means any information about an individual from which that person can be identified.

We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:

• Identity data: your first name, last name, marital status, title, date of birth and gender.
• Contact data: your billing address, postal address, email address and telephone numbers.
• Account data: your username and password, purchases or orders made by you, your preferences, feedback and survey responses.
• Financial data: bank account and payment card details.
• Booking data: details of bookings made via the Platform including dates, party size, products booked, payments, cancellations, refunds, messages and reviews.
• Technical data: internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, device ID and other technology on the devices you use to access the Platform.
• Usage data: information about how you interact with and use our Platform.
• Guest safety data: emergency contact, dietary/allergy notes, medical/accessibility notes, pregnancy/fitness disclosures where volunteered, waiver acceptance logs and incident reports.
• Host data: business details, identity/contact details, listing information, insurance certificates, safety documents, risk assessments, safeguarding/DBS declarations and payout account status, to the extent containing personal data.

We also collect, use and share aggregated data such as statistical or demographic data which is not personal data as it does not directly (or indirectly) reveal your identity. For example, we may aggregate individuals' Usage Data to calculate the percentage of users accessing a specific website feature in order to analyse general trends in how users are interacting with our website to help improve the website and our service offering.

We use different methods to collect data from and about you including through:

• Your interactions with us. You may give us your personal data by filling in online forms or by corresponding with us by post, phone, email or otherwise. This includes personal data you provide when you:
• create an account for the Platform;
• make a booking on the Platform;
• request marketing to be sent to you;
• enter a competition, promotion or survey; or
• give us feedback or contact us.
• Automated technologies or interactions. As you interact with our Platform, we will automatically collect technical data about your equipment, browsing actions and patterns. We collect this personal data by using cookies and other similar technologies. We may also receive technical data about you if you visit other websites employing our cookies. Please see our Cookie Policy for further details.
• Third parties or publicly available sources. We will receive personal data about you from various third parties and public sources as set out below:
• technical data is collected from the following parties: analytics providers; advertising networks; and search information providers.
• contact and booking data may be collected from providers of technical, payment and delivery services Stripe Connect.
• identity and contact data may be collected from publicly available sources such as Companies House and the Electoral Register based inside the UK.

Legal Basis

The law requires us to have a legal basis for collecting and using your personal data. We rely on one or more of the following legal bases:

• Performance of a contract with you: Where we need to perform the contract we are about to enter into or have entered into with you.
• Legitimate interests:  We may use your personal data where it is necessary to conduct our business and pursue our legitimate interests, for example to prevent fraud and enable us to give you the best and most secure customer experience. We make sure we consider and balance any potential impact on you and your rights (both positive and negative) before we process your personal data for our legitimate interests. We do not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law).
• Legal obligation:  We may use your personal data where it is necessary for compliance with a legal obligation that we are subject to. We will identify the relevant legal obligation when we rely on this legal basis.
• Consent:  We rely on consent only where we have obtained your active agreement to use your personal data for a specified purpose, for example if you subscribe to an email newsletter. We will also only process any special categories of personal data where we have your explicit consent to do so.

Purposes for which we will use your Personal Data

Direct Marketing

You will receive marketing communications from us if you have requested information from us or purchased goods or services from us and you have not opted out of receiving the marketing.

We may also analyse your identity, contact, technical, usage and account data to form a view which products, services and offers may be of interest to you so that we can then send you relevant marketing communications.

Third-party Marketing

We will get your express consent before we share your personal data with any third party for their own direct marketing purposes.

Opting out of Marketing Communications

You can ask us to stop sending you marketing communications at any time by following the opt-out links within any marketing communication sent to you.

If you opt out of receiving marketing communications, you will still receive service-related communications that are essential for administrative or customer service purposes for example relating to booking confirmations, updates to our terms and conditions, checking that your contact details are correct, etc.

Cookies

For more information about the cookies we use and how to change your cookie preferences, please see our Cookie Policy.

Data may be shared with Hosts where necessary to deliver a booking and manage safety, with payment processors, hosting/IT providers, professional advisers, insurers, regulators, emergency services or law enforcement where required or permitted.

We may share your personal data where necessary with the parties set out below for the purposes set out earlier in this Privacy Policy.

• Hosts: where necessary to deliver a booking and manage safety. Hosts will also collect personal data from you as controllers in their own right.
• Third party service providers who support our business: payment processors (such as Stripe Connect or other similar providers), hosting and IT support providers, professional advisers, insurers, regulators, emergency services and law enforcement.
• Third parties to whom we may choose to sell, transfer or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this Privacy Policy.

Guest safety data will only be shared where your explicit consent has been obtained in advance and then on a need-to-know basis only.

We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.

We may transfer your personal data to service providers that carry out certain functions on our behalf. This may involve transferring personal data outside the UK to countries which have laws that do not provide the same level of data protection as the UK law.

Whenever we transfer your personal data out of the UK to service providers, we ensure a similar degree of protection is afforded to it by ensuring that the following safeguards are in place:

• we transfer your personal data to countries that have been deemed by the UK to provide an adequate level of protection for personal data; or
• we may use specific standard contractual terms approved for use in the UK which give the transferred personal data the same protection as it has in the UK, namely the International Data Transfer Agreement.

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

Details of retention periods for different aspects of your personal data are set out in the table below. We do not retain personal data for longer than is necessary. We may, on occasion, hold personal data beyond the periods outlined below to deal with a legal dispute or where we are required to do so by law.

You have a number of rights under data protection laws in relation to your personal data. You have the right to:

• Request access to your personal data (commonly known as a “subject access request”). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.
• Request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.
• Request erasure of your personal data in certain circumstances. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.
• Object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) as the legal basis for that particular use of your data (including carrying out profiling based on our legitimate interests). In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your right to object.
• You also have the absolute right to object any time to the processing of your personal data for direct marketing purposes.
• Request the transfer of your personal data to you or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.
• Withdraw consent at any time where we are relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent.
• Request restriction of processing of your personal data. This enables you to ask us to suspend the processing of your personal data in one of the following scenarios:
• If you want us to establish the data's accuracy;
• Where our use of the data is unlawful but you do not want us to erase it;
• Where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims; or
• You have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.

If you wish to exercise any of the rights set out above, please contact us.

You have the right to make a complaint to the Information Commissioner’s Office (ICO), the UK regulator for data protection issues (www.ico.org.uk). However, before doing so please make sure you have first made your complaint to us or asked us for clarification if there is something you do not understand. The ICO will expect you to have done this before reviewing your complaint.

We keep our Privacy Policy under regular review. This version was last updated on 16 September 2026. Historic versions can be obtained by contacting us.

It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us, for example a new address or email address.

This website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our Platform, we encourage you to read the privacy policy of every website you visit.